{"id":55479,"date":"2023-06-22T11:35:15","date_gmt":"2023-06-22T09:35:15","guid":{"rendered":"https:\/\/www.coflaspalmas.es\/?p=55479"},"modified":"2025-11-12T10:12:39","modified_gmt":"2025-11-12T09:12:39","slug":"treinta-colegiados-se-forman-para-comprender-los-fundamentos-basicos-en-el-manejo-de-las-rrss","status":"publish","type":"post","link":"https:\/\/www.coflaspalmas.es\/fr\/treinta-colegiados-se-forman-para-comprender-los-fundamentos-basicos-en-el-manejo-de-las-rrss\/","title":{"rendered":"Trente membres se forment pour comprendre les bases de la gestion des r\u00e9seaux sociaux"},"content":{"rendered":"<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Pour relever les d\u00e9fis que les r\u00e9seaux sociaux repr\u00e9sentent dans notre vie professionnelle et personnelle, il est n\u00e9cessaire de comprendre les fondements de base qui les r\u00e9gissent. Qu'est-ce que c'est ? \u00c0 quoi servent-ils ? Que pouvons-nous en attendre ? Quel sens peuvent-ils avoir dans notre profession, voire dans notre vie personnelle ? Ces questions, et d'autres, ont \u00e9t\u00e9 abord\u00e9es par une trentaine de membres lors de la formation dispens\u00e9e par Yiyo Espino, responsable de la Communication, du Marketing et des Relations Institutionnelles du COFLP, lors de la premi\u00e8re d'une s\u00e9rie de pr\u00e9sentations qui seront organis\u00e9es pour favoriser et faciliter le travail sur les r\u00e9seaux sociaux des membres.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Pendant deux heures, les participants \u2013 dont la moiti\u00e9 en format vid\u00e9o et pr\u00e9sentiel \u2013 ont pu partager une partie de leurs exp\u00e9riences sur les r\u00e9seaux, mais surtout d\u00e9couvrir les avantages et les limites qui se cachent derri\u00e8re.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Dans son discours, Espino a fait un tour d'horizon g\u00e9n\u00e9ral de leur origine et de leur \u00e9volution, ainsi que de la performance que les entreprises obtiennent gr\u00e2ce \u00e0 l'\u00e9tude des m\u00e9gadonn\u00e9es (\"big data\").<em>m\u00e9gadonn\u00e9es<\/em>). \u00c0 cet \u00e9gard, le formateur a tent\u00e9 de faire comprendre l'importance de ce qui est publi\u00e9 et de la mani\u00e8re dont cela est fait, des donn\u00e9es qui y sont expos\u00e9es et de la relation qui existe entre elles et les informations que nous recevons. \u00ab On conna\u00eet nos dates importantes, ce qui nous passionne, \u00e0 quoi nous consacrons le plus de temps, avec qui nous nous connectons, quel est notre profil en tant que citoyens et en tant qu'acheteurs, o\u00f9 nous sommes, ce que nous mangeons, ce que nous pensons\u2026 Toutes ces donn\u00e9es sont analys\u00e9es et permettent aux entreprises, aux gouvernements ou \u00e0 quiconque paye pour elles, d'\u00e9laborer des profils d\u00e9termin\u00e9s pour segmenter et s'adresser \u00e0 chaque personne afin de proposer ce qui nous int\u00e9resse ou, \u00e9galement, pour diriger notre pens\u00e9e vers leurs propres int\u00e9r\u00eats \u00bb.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\"><strong>\u00datil ou ego<\/strong><\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Entre autres choses, Espino a \u00e9galement tenu \u00e0 souligner l'importance de diff\u00e9rencier ce qui est important (nos objectifs) de ce qu'ils veulent nous faire croire qui est important (abonn\u00e9s ou \u00abj'aime\u00bb). \u00abCela ne nous sert \u00e0 rien\u00bb, a-t-il d\u00e9clar\u00e9, \u00abd'avoir des millions d'abonn\u00e9s si nous ne savons pas quoi faire, pourquoi nous les voulons, o\u00f9 nous avons l'intention d'aller. Cela peut \u00eatre important, bien s\u00fbr, mais seulement si cela nous m\u00e8ne \u00e0 atteindre des objectifs. Voulez-vous vivre des r\u00e9seaux ? Que les marques nous paient ? Alors le nombre d'abonn\u00e9s sera important. Mais si nous voulons informer nos voisins de l'utilisation appropri\u00e9e des m\u00e9dicaments et cr\u00e9er une image dans notre communaut\u00e9 que nous sommes des professionnels de la sant\u00e9 et que nous pouvons r\u00e9pondre \u00e0 leurs probl\u00e8mes, les millions d'abonn\u00e9s qui ne font pas partie de cette segmentation ne sont pas superflus, mais ils ne nous apporteront rien pour atteindre l'objectif. Il serait pr\u00e9f\u00e9rable d'en avoir six cents et tous du quartier.\u00bb.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Lors de son explication, il a indiqu\u00e9 : \u00ab Il est \u00e9vident qu'on nous a fait croire que plus on a de followers, plus on est populaire et accept\u00e9, mais, mis \u00e0 part flatter l'ego, quel b\u00e9n\u00e9fice en tirons-nous ? \u00bb a-t-il demand\u00e9.<\/span><\/p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif;\">Une visite des principaux r\u00e9seaux sociaux a \u00e9galement \u00e9t\u00e9 effectu\u00e9e, analysant \u00e0 la fois leurs caract\u00e9ristiques et les profils de leurs utilisateurs.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Para afrontar los retos que en nuestra vida profesional y personal suponen las redes sociales, es necesario comprender los fundamentos b\u00e1sicos que las rigen. \u00bfQu\u00e9 son? \u00bfPara qu\u00e9 sirven? \u00bfQu\u00e9 podemos esperar? \u00bfQu\u00e9 sentido pueden tener en nuestra profesi\u00f3n o, incluso, en la vida personal? Estas y otras preguntas fueron trabajadas por una treintena de [&hellip;]<\/p>\n","protected":false},"author":2427,"featured_media":26046394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[245,244,11],"tags":[],"class_list":["post-55479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boletin","category-boletin-2023","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Treinta colegiados se forman para comprender los fundamentos b\u00e1sicos en el manejo de las RRSS - COFLP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coflaspalmas.es\/fr\/treinta-colegiados-se-forman-para-comprender-los-fundamentos-basicos-en-el-manejo-de-las-rrss\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Treinta colegiados se forman para comprender los fundamentos b\u00e1sicos en el manejo de las RRSS - COFLP\" \/>\n<meta property=\"og:description\" content=\"Para afrontar los retos que en nuestra vida profesional y personal suponen las redes sociales, es necesario comprender los fundamentos b\u00e1sicos que las rigen. \u00bfQu\u00e9 son? \u00bfPara qu\u00e9 sirven? \u00bfQu\u00e9 podemos esperar? \u00bfQu\u00e9 sentido pueden tener en nuestra profesi\u00f3n o, incluso, en la vida personal? 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